However, we would like BBC management to increase awareness and discoverability of the breadth of BBC Online's content.Īudience behaviour has changed greatly over recent years, driven by growing ownership and use of smartphones and tablets. The other products have lower levels of use but overall are highly valued by their users. While it spans ten different products, News, Sport and iPlayer are the key drivers of usage and perception, and the most important ways in which the service delivers the BBC’s purposes. The service is closely linked with the BBC’s television and radio services. It is a trusted source of news and information and plays a vital role in delivering the BBC’s public purposes. The service is greatly valued and highly rated in terms of quality and distinctiveness. It is one of the BBC’s highest reaching services, providing public service content to 22 million people each week. Supporting evidence for the review can be found below.īBC Online is an extremely important part of the BBC’s portfolio and is performing well. This evidence, alongside performance monitoring and financial analysis, has given us a clear picture of these services. We also commissioned bespoke quantitative and qualitative audience research to inform our conclusions. In addition, we received responses from industry and stakeholder organisations and the Trust's Audience Councils. Our review has three broad aims: first, to assess how well these services are performing against commitments set out in these licences second, to consider the services’ future direction and third, to determine whether amendments to the licences are required.Īs part of the review we carried out a public consultation at the end of 2012, and received around 1,800 responses from licence fee payers. The Trust sets out what it expects of each service in a published service licence. The first of these covers BBC Online and Red Button. We have looked at every BBC service over the last five years and have now begun our second round of reviews.
The BBC Trust carries out regular in-depth reviews of each of the BBC's services, as part of its Charter responsibilities.
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